That’s the part of the conscious mind that’s always criticizing, analyzing, and rejecting information. Once you’ve got their attention, your next task is to bypass their critical mind. One sure-fire way to get their attention is through the use of hypnotic language. If you can’t get their attention, then they won’t be listening to what you have to say.Īnd unless they’re listening, you won’t be able to communicate with them on any level. In order to be able to hypnotize someone, you need to get their attention. Regular readers will already be familiar with this formula, so here’s a quick recap of how it works. The whole point behind hypnosis and hypnotic language can be summed up using the ABS formula, which is: If you haven’t had the opportunity to watch it before, you can check it out here: So while this article is part homage to this holiday, it is also to recognize the powerful hypnotic language techniques that were at play in MLK’s history-changing speech, “I Have A Dream.”Īnd while MLK may not have knowingly used hypnotic language, it’s clear from this speech that he had a keen understanding of the persuasive power of words. To pay tribute to an American great, each January a federal holiday is celebrated in the name of Martin Luther King, Jr.
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